Free guided exercise

Find the clearest way to explain what you sell.

Your customer is the hero. Your business is the guide. Answer a few simple questions and we’ll turn your answers into suggested landing page copy you can use, edit, or build from.

Question 1 of 147%

What is the name of your business?

In one sentence, what do you sell?

Keep this simple. Example: “We build websites for local service businesses.”

Who is your ideal customer?

Be specific. Think about the person who most needs what you offer.

What does your customer want most when they come to you?

What outcome are they hoping for?

What practical problem are they trying to solve?

This is the visible problem. Example: their website is not generating leads.

How does that problem make them feel?

Examples: frustrated, overwhelmed, embarrassed, stuck, unsure where to start.

What happens if they do not fix this problem?

Keep it honest. What does staying stuck cost them?

How do you help them solve it?

Explain your process or offer in plain English.

Why should they trust you?

Mention experience, proof, results, testimonials, credentials, or anything real that shows you can help.

What are the 3 simple steps to work with you?

Example: 1. Book a call. 2. Get a plan. 3. Launch your new website.

What does success look like for your customer after working with you?

How should this copy sound?

Choose any that fit, or describe your own.

Friendly and casual Professional and polished Bold and direct Warm and reassuring Premium and refined Fun and playful

Do you have a website or current landing page we should reference?

Optional. Paste a URL if you have one.

Where should we send your landing page copy?

We’ll email the draft to you. Evan is CC’d while we test this v1.